Cookie Policy

DATA CONTROLLER:
Yaurimeka S.L.U.
Tax ID (CIF): B13996921
Address: C/ Princesa 31 Floor 2, door 3 28008, Madrid.
Email: contacto@markimarket.com

LEGAL BASIS FOR PROCESSING:
Consent of the data subject.

RECIPIENTS:
Data extracted via cookies will not be shared with any third party, nor will it be subject to international data transfers.

USER RIGHTS:
Access, rectification, portability, and erasure of your data, as well as the restriction or objection to its processing. You may withdraw your consent at any time and lodge a complaint with the supervisory authority (www.aepd.es) if you consider that the processing does not comply with current regulations.

CONTACT DETAILS FOR EXERCISING YOUR RIGHTS:
Address: C/ Princesa 31 Floor 2, door 3 28008, Madrid.
Email: contacto@markimarket.com

Cookie Policy

1. Introduction

At Merki Market, we use cookies and other similar technologies to improve your user experience and ensure the proper functioning of our website. In accordance with Law 34/2002 on Information Society Services and Electronic Commerce (LSSICE), the General Data Protection Regulation (EU) 2016/679 (GDPR), and Organic Law 3/2018 on Data Protection and Guarantee of Digital Rights (LOPDGDD), it is necessary to obtain the user's express consent for the use of certain cookies before they browse our site.

2. What are cookies?

Cookies are small text files that are stored on the user's device when accessing certain websites. They allow these sites to remember information about the user's visit, such as their preferences, language settings, items in the shopping cart, etc., to improve navigation and offer personalized services.

3. Types of cookies used

On our website, we use the following types of cookies:

  • Technical and Functional Cookies: Necessary for browsing and using the different options or services we offer, such as accessing secure areas, remembering items in a shopping cart, or providing services requested by the user.
  • Analytical Cookies: These allow us to analyze user behavior on our website to improve our services and the user experience. These cookies collect anonymous data about traffic, the most visited pages, and the user's actions on the site.
  • Advertising Cookies: Used to manage the advertising spaces on the website as effectively as possible, adapting the ad content to the content of the requested service or the user's use of our site.
  • Behavioral Advertising Cookies: Collect information about the user's preferences and choices to show them relevant advertising based on their interests.
  • Social Media Cookies: Facilitate user interaction with social media platforms such as Facebook, Twitter, Instagram, etc., and allow sharing of website content with friends and contacts.

4. Management and configuration of cookies

You can manage and configure the cookies on our website through the available settings panel. In addition, most browsers allow the user to control the use of cookies through their browser settings. The steps to manage cookies in the most common browsers are described below:

  • Delete cookies: You can clear all cookies stored in your browser via your browsing history. This may also delete access preferences for certain sites.
  • Block cookies: Most browsers allow you to block cookies, which may require manual adjustments each time you visit a site.
  • Specific cookie management: Configure your preferences to accept or reject specific cookies for each site.

5. Data Retention Period via Cookies

The retention periods for data collected through cookies vary depending on their type and purpose:

  • Technical and functional cookies: Duration: session cookies (deleted when closing the browser) or up to 1 year. Data: language settings, display preferences, shopping cart.
  • Analytical cookies (Google Analytics): Duration: 24 months from the last update. Data: aggregated and anonymized information on navigation and site usage.
  • Behavioral advertising cookies: Duration: between 6 and 24 months depending on the provider (Google Ads: up to 24 months; Facebook Pixel: up to 180 days). Data: interests, browsing behavior, interactions with ads.
  • Social media cookies: Duration: variable depending on each social network (between 6 months and 2 years). Data: interactions with social content, shares.

The personal data collected will be kept for the time necessary to fulfill the purposes for which they were collected and, in any case, during the applicable statutory limitation periods (generally between 3 and 6 years under Spanish legislation). Once these periods have elapsed, the data will be securely deleted or anonymized for statistical purposes.

6. Recipients of Data Collected through Cookies

Personal data obtained through cookies may be communicated to the following recipients or categories of recipients:

  • First-party cookies: data is stored on our servers managed by Shopify Inc., our e-commerce platform provider.
  • Web analytics service providers:
    • Google Analytics (Google LLC): for statistical analysis of web traffic.
    • Purpose: audience and user behavior measurement.
  • Advertising and social media providers:
    • Meta Platforms Inc. (Facebook/Instagram): behavioral advertising cookies.
    • Google LLC (Google Ads): remarketing and advertising cookies.
    • Pinterest Inc.: tracking cookies for advertising.
    • LinkedIn Corporation: professional tracking cookies.
  • Payment service providers:
    • Sequra (as visible on their website): installment payment processing.
    • Payment gateways that process information securely.
  • Communication providers: WhatsApp (Meta Platforms Inc.): for customer service chat.
  • Other technical providers:
    • Hosting and cloud storage services.
    • CDN (Content Delivery Network) providers.
    • Web security services.

All these recipients act as data processors under the instructions of Yaurimeka S.L.U. and are subject to contracts that guarantee the confidentiality and security of the data in accordance with Article 28 of the GDPR.

7. Personal data processing and user rights

The use of cookies may involve the processing of personal data. In this regard, Merki Market guarantees that data processing will be carried out in compliance with current data protection regulations. You can exercise your rights of access, rectification, erasure, restriction, portability, and objection by contacting contacto@markimarket.com or by reviewing our [Privacy Policy].

8. Automated Decisions and Profiling

Commercial profiling

Merki Market uses cookies, especially behavioral advertising ones, to create commercial profiles based on:

  • Products viewed in our store.
  • Product categories consulted (bathroom, kitchen, decoration, etc.).
  • Purchase history (if registered).
  • Browsing behavior (pages visited, time spent).
  • Interactions with advertisements.

Applied logic: the data collected is analyzed using algorithms from our providers (Google Analytics, Facebook Pixel) that identify patterns of behavior and user preferences to:

  • Display personalized products and offers.
  • Send relevant product recommendations.
  • Optimize the shopping experience.
  • Show personalized advertising on other platforms.

Importance and consequences:

  • Profiles allow us to offer you more relevant content and products.
  • You may receive personalized advertising based on your interests.
  • We do not make automated decisions that produce legal effects on you or significantly affect you in a similar way (Art. 22.1 GDPR).
  • Profiles are NOT used to deny services or modify prices.

Your rights: in accordance with Article 21 of the GDPR, you have the right to object at any time to the processing of your personal data for direct marketing purposes, which includes profiling related to such direct marketing. You may exercise this right:

  • By rejecting advertising cookies in our settings panel.
  • By contacting us at: contacto@markimarket.com.
  • By configuring advertising preferences on Google and Facebook.

Automated decisions

Merki Market does NOT make decisions based solely on automated processing, including profiling, which produce legal effects on you or significantly affect you in a similar way, as contemplated in Article 22 of the GDPR.

9. Third-party cookies

This website may use third-party cookies to improve our services. These third parties, such as Google Analytics, Facebook, or LinkedIn, may collect anonymous information about the use of our website. We recommend consulting their privacy policies to learn how they manage data.

10. Changes to the Cookie Policy

We reserve the right to modify this Cookie Policy to adapt it to future legislative developments, jurisprudential criteria, or industry practices. Any changes will be published on our website.

11. Contact

For more information about the use of cookies on our website or how to manage them, do not hesitate to contact us at contacto@markimarket.com